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Where Structure Gets Creative

This is where the real stuff lives — the moments between briefs and deadlines, where I figure things out, keep projects on track, and make sure no one’s left guessing. I’m a project manager who likes things clear, collaborative, and a little bit clever. These are the stories that show how I work — and why I love it.

More thought pieces to come!

No Playbook? No Problem. 

Sometimes the best systems are born out of silence.

During an asset re-categorization project, I was asked to use a spreadsheet to keep the process organized. Helpful direction — but there was no specific request on how to structure it, or what details needed tracking.

So I made the call. I created custom column headers based on what I needed to track, flagged edge cases, and made notes for decision logic. It kept everything clear not only for me, but for anyone who needed to review or jump in.

The spreadsheet worked so well, it ended up becoming the go-to template for similar audits and reclassification efforts later on.

Projects like this are easy to overlook because they’re behind-the-scenes. But they’re also where process improvement starts — and where small moments of clarity turn into tools teams can count on.

At ease all, we got this.

One of the fastest lessons I learned in healthcare marketing is this: timelines are tight, stakes are high, and the margin for error is slim.

I was managing a key asset that hit our Editorial team’s queue on schedule. But when it moved to Art, the feedback loop turned out to be more complex than expected — and we still had a client delivery due that same day.

Rather than “hope for the best,” I pulled together a night work team, ensuring we had another round of Editorial review after the design changes were made. It was a last-minute pivot, but a critical one. This major milestone went out later that evening, on time and fully buttoned up.

It wasn’t flashy — no big launch. But it was a moment where thinking ahead, trusting the team, and staying calm under pressure made all the difference.

In fast-paced agency life, these are the kinds of moves that protect trust — with both your team and your client.

Communication wins when technology fails. 

Veeva submissions are a big deal in healthcare marketing and there’s not a lot of room for mistakes. It’s the process of submitting an asset through a legal and medical review system set up by the client, and precision matters at every step.

I was submitting a critical asset and, as always, I triple-checked everything: routing, metadata, delivery settings. I even shared screenshots in real time so the team could follow along as I'm all for transparency. But despite checking the receiver setting, Veeva defaulted to a different contact and sent the submission to the wrong person.

Not great. But the second I caught it, I flagged it, and our AE got the client to redirect it immediately.

It could’ve gone sideways: a delay was almost certain if the asset sat in the wrong reviewer’s queue. But because I kept the team in the loop the whole time, we caught it fast and solved it faster.

Sometimes, that’s the real win: clear communication, even when things go off script.

Being a PM for so many years in multiple capacities mean two days are never the same and there's always a good story to share.

More to come!