Digital Marketing Consultant | Growwn Marketing | Freelance

• Develop comprehensive reports and polished decks to support various strategic initiatives. Analyze digital ad campaigns, identifying areas for improvement and presenting findings in brand-aligned presentations. Craft detailed creative briefs that specify requirements and conceptualize ads for paid media efforts, ensuring alignment with overarching marketing strategies

Project Manager | Charity Dynamics, Remote | Jan 2023 - Jan 2024 

• Successfully launched over 6 concurrent projects, including fundraising event website modernization, HTML email campaign series, enhanced user functionality, and migration of core fundraising events to a new platform. Skillfully managed overlapping timelines and resources across multiple clients
• Masterfully directed the software development lifecycle utilizing Jira, ensuring consistent release schedules and precise task tracking. Expertly managed stakeholders to ensure goal alignment, serving as the primary point of contact

• Executed simultaneous software development projects ranging from $5K-$130K. This included managing resources across multiple projects, conducting standup meetings, vetting the quality of deliverables, and stakeholder communication. Industry familiarity: Marketing, Home Services, Higher Education, E-Commerce, Non-Profit, Manufacturing

• Planned and monitored the installation of personal safety trackers in over 6 Marriott villas, approximately 270 rooms while ensuring detailed communication with property management
• Strategized enhancements to operational processes, improving efficiency and workflow
• Advised on strategic planning, including staffing projections and organizational development

• Promoted from Office Manager to Operations Manager, and then to Communications Director based on successfully restructuring departments, resulting in office staff efficiency and reduced project costs 
• Supervised a team of 10+ in completing service projects while complying with industry standards 
• Modernized accounting and marketing procedures, enhancing overall operational efficiency  

Co-founder and Creativity Leader | The North Fork Box, East Marion, NY | 2017 - 2020

• Developed branding for a hyper-local subscription box company including logo design, website, print materials, and photography for social media profiles.
• Set up and managed e-commerce store via Shopify – Created product database, pricing and shipping figures, discount codes, subscription structure, and tax settings
• Created email automation marketing strategy and campaigns
• Vendor procurement and cultivating relationships

Way back when...

Head of Office Operations | KSQ Design, White Plains, NY | 2015 - 2016

Successfully supported a team (20+ people) with daily workflow needs including processing official high-priority documents via AIA software, right hand to associates, and collaborated with teams out of state

Operations Manager | W42ST Magazine, New York, NY | 2014 - 2015

Following a successful startup launch, with a startup team of 4+, it was awesome to research and write articles and build connections with readers and folks from the community. Was the point of contact for insertion orders, HR inquiries, database management (Nimble), and magazine delivery logistics.

Client Engagement Manager | Dulce Bebe, Mamaroneck, NY | 2012 - 2014

Welcoming Moms-to-be in friendly retail space to ‘see’ their babies as they create a family memory via 3D ultrasounds. I also handled all billing and receivables, created direct marketing materials, and engaged with potential clients at company conferences.

Business Office Manager | Michael Mruz, LCSW, PC, Scarsdale, NY | 2009 - 2012

Following HIPAA confidentiality regulations, I maintained patient files and updated patient intake forms for efficiency and ease of processing. Collaborated with website developers with content for website re-design. Executive Assistant to practice owner.